A large relatively unexploited market, easy accessibility of relevant technology and a variety of programmes are the main reasons for rapid expansion of Television in India.
It must be focused that private television entertainment in India is one of the cheapest in the world. India has more than 130 million homes with television sets, of which nearly 71 million have connection to cable TV. The overall Cable TV market in India is growing at a robust rate of 8-10%. The industry of private television channels exploded in India, during the early 1990s when the broadcast industry was liberalised and saw the entry of many foreign players like Rupert Murdoch's Star TV Network in 1991, MTV, and others. The emergence and notification of the HDVSL standard as a home grown Indian digital cable standard shall open an era of interactivity on private networks. Presently, Indian television is on an uproar with private television channels. Sun TV (India) was launched in 1992 as the first private channel in South India.
Today it has around 20 television channels in the four South Indian languages, namely Malayalam, Kannada, Tamil and Telugu. #Black and white asianet serial series#Ĭhannels of the Sun TV network are also available outside India.
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